Build A Thriving Practice Article Library
Here you’ll find educational articles to show you how to use authentic & effective marketing to attract clients, increase sales, build your list, get more visibility & exposure, develop passive income streams and build a thriving, profitable practice.
Do you have a question about marketing, technology, websites, email or social media? You can ask it here and I’ll answer it in a future newsletter or article.
Attraction
One of the main goals of an effective marketing system is to consistently attract ideal prospects to your business. This lead generation approach is based on a “pull” style of marketing (rather than the “push” style associated with cold calling and traditional prospecting).
- 5 Reasons “Client Magnets” Are A Great Way To Attract Clients
- THIS Is What Your Clients Really Want From You
- 4 Keys To Finding Your Tribe
- How To Find Your Tribe
Conversion
Conversion is the process of “converting” strangers into prospects (by signing up for your email newsletter) and prospects into clients.
Effective Marketing
An effective marketing system gives you a simple, consistent and repeatable way of attracting qualified prospects, connecting and engaging with them, and turning them into paying clients.
The truth is that there are many effective marketing tactics you can use to get more leads and clients for your business. A system helps you focus on a few KEY tactics (the ones that are best suited to YOU and your unique talents, skills, experience and strengths) and combine them together into a coordinated and consistent strategy so they work together and enhance each other.
- Do you see marketing as a necessary evil?
- Marketing Is A Process, Not An Event
- Are You Trying To “Convince” Clients To Work With You? Do THIS Instead…
- A Great Marketing Lesson From Facebook & Nike
- The 60/30/10 Rule Is The Secret To Effective Marketing
Questions & Answers
If you have a marketing related question that you’d like me to answer in a future article, you can ask it here. Here are some sample questions that I’ve answered:
- How do I define the population I want to coach?
- Are you trying to “convince” clients to work with you? Do THIS instead…
Website Reviews
Here are some reviews of coaching, consulting and professional websites. It’s often helpful to see these reviews to get ideas of things you can improve in your own website.
