Many coaches, consultants and professionals struggle with marketing because they see it as a necessary evil that they have to put up with in order to stay in business. One reason why this is a common view is that the first part is definitely true. Marketing IS necessary in business. In fact, one of my [...]
How To Find Your Tribe
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Here’s a question from a coach… “I’m going into life coaching. How do I define the population I want to coach? Gail” My Answer: Hi Gail… that is a great question. Since defining your target audience and tribe is so important, I think it’s worth taking the time to get this puzzle piece right. The [...]
A Great Marketing Lesson From Facebook & Nike
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Many coaches, consultants & professionals that look at companies like Facebook or Nike that have a huge audience and broad market appeal and figure they can do the same thing and market their products or services to EVERYBODY. After all, most of them truly feel that they can help all sorts of people solve all [...]
Are You Trying To “Convince” Your Clients To Work With You?
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Here’s a question from a reader… I run a counselling business mostly aimed at working in schools with young people aged from 11 – 16. The problem I have is getting the schools to realise that counselling is a very important service and can help them support their most vulnerable students and then getting them [...]
Finding Your Tribe
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In a previous article, I wrote about the importance that your target audience has in marketing and why your audience accounts for up to 60% of your marketing success. A great way to find the right audience for you and your business is to start narrowing down and defining your “tribe.” What exactly is a [...]
This Is What Your Clients Really Want
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At a business event I attended not too long ago, a successful businessman spoke about one of his biggest “ah-has” in his 30+ years in business. This insight not only changed the course of his business career, it helped him build several highly profitable businesses. Early on, while he was running a pool cleaning business, [...]
5 Reasons Client Magnets Are A Great Way To Attract Clients
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In the special report 7 Keys For Attracting Clients & Filling Your Practice, I mentioned that using “client magnets” is one of the most powerful and effective ways to attract ideal prospects and turn them into paying clients. Many coaches, consultants and professionals struggle with traditional prospecting because it involves seeking out potential clients and [...]
